Managing Your Boss - 1658 Words

Organizational Behavior Prof. Fernando Bartolome Case Study Report â€Å"DIEGO HIDALGO† 1. What mistakes did Diego make in the way he behaved during his 8 months at Innovaciones Metalurgicas First of all, Diego did not take any action to understand Gloria’s real objectives for the two tasks; †To work alone on a very difficult set of technical problems† and â€Å"To attend the weekly coordination meetings†. Due to poor communication with Gloria, Diego misinterpreted her needs, and received negative feedback on the proposals. However, most importantly, during 8 months of his employment, Diego never made an effort to learn Gloria’s real objectives. He should have investigated various clues related to her needs; such as looking at business†¦show more content†¦If this continues, he will not be happy with his job, and may begin to underperform at work. Ultimately, this could lead to a bad reputation; his possibly being fired and serious damage to his future career. The second problem is the relationship with his boss. After Diego received negative feedback from Gloria, he felt unsatisfied and became defensive with Gloria. His focus shifted from a desire to produce good workable proposals to winning and persuading his boss’s opinions. Gloria probably noticed Diego’s irritation which may have led to mistrust of Diego. Also, mistrust of Diego leads to mistrust of his proposals. Unless Diego changes his attitude toward Gloria, she will not be open or not cooperative with him. Diego needs to remember that Gloria is the only person who can fire him. The third problem is the relationship with his colleagues. His colleagues have negative impressions of Diego so far. His overworking makes his colleagues look lazy, and Diego never tried to socialize with them and instead worked until late at night. With lack of communication with his colleagues, it is likely that Diego would never make Gloria happy and never produce good proposals that would satisfy his boss. 3. If you have indentified several problems, describe a maximum of 3 alternatives to handle each one of them and evaluate the pros and cons of each alternative? First alternative to solve the above problems is to change his job. Pros and cons are below.Show MoreRelatedManaging Your Boss846 Words   |  4 Pages:- apatil4 Case 2 (Managing Your Boss) 1) List the issues and their importance to Project Management, why are they. 2) Are these points only applicable to your relationship with your boss? If so, why and if not, in what other scenario would these be applicable and why? Ans 1) Managing your boss or the relationship is an important part to the Project Management. If you are a Project Manager, then there are many issues to be taken care of in case of â€Å"Managing Your Boss†. Here are few issues:a)Read MoreManaging Your Boss1647 Words   |  7 Pagesopinions from them about his proposal. Third, Diego did not invest himself in an effort to do self-assessment. He acquired nothing from the feedback of his boss and colleagues. He should have analyzed what was wrong with his proposals and what his boss expected for the next proposal. Also, he could have asked those questions to his boss directly. Additionally, when Diego got feedback from his colleagues that he should be relaxed and enjoy life, he was upset with them. However, Diego needed toRead MoreSample Resume : Managing Your Boss Essay1232 Words   |  5 PagesQUESTION: MANAGING YOUR SUPERIORS MODULE 4 TOPIC: PSYCHOLOGY STUDENT ID: PMC 26995-NG-UK PROJECT MANAGEMENT COLLEGE UK TABLE OF CONTENT 1. INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. STEPS TO MANAGING YOUR BOSS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 3. CHECKLIST FOR MANAGING YOUR BOSS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 4. CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 5. REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 â€Æ' INTRODUCTION A good and healthy relationship with your superior or boss isRead MoreManaging Up : Managing Your Boss, Know Yourself, And Develop A Plan Of Action1600 Words   |  7 Pagesconcept of managing up, even in its most basic form, can be a complex task especially when many supervisors may be younger than those they manage. Managing up is making a conscious effort to work with your supervisor to obtain the best possible outcome for you, your supervisor, and the organization. The process of managing up includes three steps: know your boss, know yourself, and develop a plan of action. (Herman, 2008) J.J. Gabarro and John P. Kotter (1993) claim that the key to managing up isRead MoreManaging Up Reflection Paper1486 Words   |  6 Pagesï » ¿Managing Up Reflection Paper: â€Å"Managing Your Boss† Read MoreManage Your Boss1443 Words   |  6 PagesManage Your Boss How do we make our time most productive? What could be a more effective use of time than ensuring we have a mutually effective relationship with our own line managers?   Here are our 8 tips to help manage up: 1. First try to understand your boss. 2. Don’t try to be a transformer. 3. Build on strengths. 4. Focus strengths on things that matter. 5. Find out what works. 6. Build your relationship. 7. How to avoid being overloaded or having your time wasted. 8Read MoreJob And Moving Up The Corporate Or Executive Ladder1396 Words   |  6 PagesThere is a reality in the key to be successful in your job and moving up the corporate or executive ladder. We need to learn how to manage our managers. This doesn’t mean to tell them what to do or to control their responsibilities. The art of knowing how to manage your manager goes further than this. But it’s not only about getting to know your manager or their organizational need. But it’s also about projecting and building trust. It’s about managing up. When I saw this subject for this paper I thoughtRead MoreHow to Become a Great Leader1510 Words   |  7 Pagesa Good boss or a great one? By Linda A. Hill and Kent Lineback Submitted by Dominic Jenks Leadership Management Development, Module 2 – 17th September 2012 Summary In summary Hill and Lineback outlined in this article why the majority of managers will remain as a good boss. Hill and Lineback explained their views / ideas on how they believe a manager can become a great boss using the 3 main imperatives on becoming a great boss; manage yourself, manage your network and manage your team. TheRead MoreA Wise Woman Once Said, â€Å"All Influential Managers Have1612 Words   |  7 Pagesmanagers should always ask them selves are, whose cooperation do I need? Whose compliance do I need? Whose opposition would prevent my success? Once you have identified on whom you tend to be dependent on, envision your own position. What are their goals (how are they different/aligned with your own) and what power do you have to help them achieve their goals? Additionally, it is critical to identify what currencies you have and what currencies others have so you are prepared to exchange (informationRead MoreDoes It Make A Difference When A Manager Is Around866 W ords   |  4 Pageswhen it changes, this is where problems arise. Back to the first question, it does make a difference around because all of the workers are managing their impressions that look beneficial to themselves. They will do what is necessary to keep the boss happy, which leads most bosses to not worry about them because they assume they are hard workers. When the boss or managers are not around, the workers change, they are not as hard working, and not as committed to the task at hand. From previous experiences

Mr. Combs s Speech - 929 Words

On May 10, 2014 entrepreneur and philanthropist Sean Combs delivered the 146th Commencement address at Howard University, Mr. Combs received an honorary doctorate in humanities at the convocation. Mr. Combs’ address can be used as an example in order for students in the principles of speech class to observe and analyze a speech utilizing the concepts of human communication that we have learnt so far as follows. Mr. Combs’ used the opportunity of giving the commencement speech to share his experiences, values and advice with the graduating class of 2014 and as well as to motivate them. He continuously addressed the audience asking them if they knew how powerful they were. He also alluded to experiences from his life when he did not give up even though he was in a bad place in order to convince the listeners never to give up when they encounter difficult situations. Mr. Combs’ also urged the listeners to stay true to themselves so they can become the next big mogul or build the next big legacy instead of attempting be like moguls who already exist or build legacies to similar to those in place. The main goal of Mr. Combs’ speech was not only to empower his audience, but to also get them to appreciate how powerful they already are because of their achievements. Mr. Comb’s organized his speech chronologically. The beginning of the speech included stories of his first experiences at Howard particularly his first day, in the middle of the speech he spoke about how he left HowardShow MoreRelatedFahrenheit 451 By Ray Bradbury985 Words   |  4 Pagesâ€Å"If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter.† These are the wise words of the famous George Washington. Washington fought against the British in the American Revolution in order to secure these rights for the American population and the next generations of Americans to come after him. He knew that as time progressed, people would eventually forget what these liberties meant to America. Ray Bradbury also knew this and wrote Fahrenheit 451Read MoreCommunication Is Important For Communication2066 Words   |  9 PagesCommunication is very important. Communication is defined as the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs. All of this is also classified as language. Language is a complex communication system that humans developed to interact with one another. Everyday people use a certain form of language to communicate with people they come in contact with. From nonverbal to verbal every culture displays unique styles of applied linguistics. Occasionally peopleRead MoreLife Of Frederick Douglas And Benito Cerano Essay1576 Words   |  7 PagesEducation Frees the Mind and Body â€Å"Until justice is blind to color, until education is unaware of race, until opportunity is unconcerned with the color of men s skins, emancipation will be a proclamation but not a fact† (Lyndon B. Johnson). Frederick Douglas and Herman Melville lived in the same time for almost the same length of time. Herman Melville lived from August, 1819 – September 28, 1891, while Frederick Douglass lived from February, 1818 – February 20, 1895. Yet these two narratives couldn’tRead MoreChild Development2033 Words   |  9 Pagesguidance and providing a program of ministry and outreach to the families of the children enrolled.† Mrs. Pat, the teacher whom I observed, aims to get the children in her class ready for Kindergarten as much as she can by working with the children on their social skills and challenging them by implementing various academically age appropriate lessons and activities daily in her classroom. For example, Mrs. Pat incorporated the aca demic portions of her class by introducing letters and their sounds toRead MoreAnalysis Of Salinger s The Catcher Rye 3756 Words   |  16 PagesCatcher in the Rye by J.D. Salinger and Fahrenheit 541 by Ray Bradbury Please write a typed or handwritten response (200 words each in the language relevant to your course) to each of the following prompts on each of the works assigned for the course(s) you will be taking in 2014-2015: The Catcher in the Rye Initial Understanding: What are your thoughts and questions about the story? You might reflect upon characters, their problems, the title, or other ideas in the story. J. D. Salinger’sRead MoreLanguage and Human Species5857 Words   |  24 Pagesanimals is the problem of describing how human language differs from any kind of communicative behaviour carried on by non-human or pre-human species. Until we have done this, we cannot know how much it means to assert that only man has the power of speech. (Hockett 1967:570). In order to contrast human language with animal communication, the linguist Charles Hockett (1967:574580) introduces a generally accepted check list for language, a set of design features that all human languages possess. HisRead Morelesson plan in English of grade 74661 Words   |  19 Pages10:________________________________________________________________ 11: Listen to the sentence: â€Å"She took the file out of the cabinet and hands it to the manager.† 11:________________________________________________________________ C: 12: I don’t know why Mrs. Cruz often picks on me. 13:________________________________________________________________ 14: She always asks me to recite when there are many whom she has not heard yet. 15:________________________________________________________________ 16:Read MoreVietnam War And Its Impact On Anti Communist Forces3493 Words   |  14 Pages Tunnels of Vietnam: Impact on Anti-communist Forces Chandler Luger T.R. Robinson High School Mrs. Loges History September 28, 2014 Word Count: 3285 Table of Contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......4 Background: Vietnam War†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Characteristics of Tunnel Systems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Operation Crimp†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Operation Cedar Falls†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....12 RoleRead MoreChild Labor in Dhaka City5460 Words   |  22 Pageswho helped us with information, without their help it was quite impossible for us to continue the report. During our report we did not face any serious difficulty rather we enjoyed our each every moment. Inadequate to express our sincere thanks to Mr. Neaz Sir who helped us to collect additional information and also advised us the best way to conduct the report. All of our group members were really co-operative. We had done some library work and came to understand many events about the report topicRead MoreFrench Terms for Ib Sl French B8316 Words   |  34 Pagesare those that are written similarly to their English counterparts, but pronounced in a markedly different way. At Higher tier, candidates should know how to interpret suffixes as linguistic markers showing relationships between different parts of speech and have an awareness of the function of prefixes to modify the meaning of the root: e.g. rà ©server à ¼bernachten producir rà ©servation ÃÅ"bernachtung reducir introducir place rà ©servà ©e Page 4 of 52 GCSE French General Vocabulary List  © OCR 2009 French

Marketing communications plan Free Essays

Trends in the pub industry The British pub industry includes approximately 60,000 pubs that fall into three categories: managed (operated by a manager), leased/tenanted, and individual (operated by the owner) pubs (Mitchells Butlers, 2005).   The British Beer Pub Association reports that â€Å"in the last 10 years food sales in Britain’s 30,000 managed pubs have risen by 165%†, with smaller increases posted by the smaller 30,000 pubs (Bowers, 2005). The British pub has traditionally fulfilled a variety of roles, serving both as a point for informal communication, a social venue for watching sports games or playing indoor sports, or even a family get-together. We will write a custom essay sample on Marketing communications plan or any similar topic only for you Order Now Although recent scandals concerning â€Å"binge drinking and town centre rowdiness in 2004† attracted the attention to the pub as a source of such antisocial behaviour, its role in British society has traditionally been much broader (Mintel, 2004). In any case, exposure of pubs to negative publicity has led to strengthening of governmental regulations concerning the sector. The current fight in the pub industry is against â€Å"the government’s health bill exempting non-food pubs from a proposed smoking ban† (Bowers, 2005). This supposedly creates an uneven playing field for bars that serve food since they have to restrict smoking on their premises. At the same time, the proportion of pubs offering food service rose from about 50% in the 1990s to roughly 80% (Bowers, 2005). Owners and operators of bars subject to the smoke ban point to the fact that it will disadvantage food-serving bars, since the proportion of smokers among pub visitors is estimated by the British Beer Pub Association to be in the range of 40-50% – about â€Å"twice the national average† (Bowers, 2005). The economic landscape in the UK is favourable for spending since consumers feel confidence in the economy. At the same time, pubs can be affected by the growing popularity of healthy lifestyles that includes a greater number of people â€Å"who simply want a quiet (or lively) drink in the comfortable, friendly type of pub that is permanently attractive for foreign tourists as well the British themselves† (Mintel, 2004). More and more people will treat bars not simply as venues for drinking; on the contrary, they want to have meals there. Pubs begin to dissociate with rowdiness that tainted their image and emerge as credible eating establishments can be attributed to the industry’s attempts to appeal to a wider section of the market due to competition from supermarkets, government regulation and societal changes including a more health conscious consumer. Bright, open interiors and smoke free environments make them more appealing to such consumers and the female audience. However, alcohol sales remain the driving force of profitability in bars. In this area, consumers now seek a higher quality experience. One of the trends is increase in wine sales, attributable in part to the simple addition of ice to the drink (Solley, 2005). According to the National Office of Statistics, champagne is now one of the most regular purchases in the UK, particularly non-vintage and rosà © lines. The growth has been attributed to younger drinkers who treat champagne as less a drink solely for special occasions (Bill, 2006). Still, the British Beer Pub Association (2003) reports that â€Å"in the UK 28 million pints of beer are consumed every day, which equates to 100 litres per head each year – compared to 20 litres of wine per head†. Positioning – A bar with a difference The proposed bar on Lisburn Road will seek to differentiate itself from other bars in the city by offering   a high quality customer experience catered to the tastes of a more exclusive clientele. The competitive advantage of the facility will be the provision of excellent service and superior food and drink not available in other establishments; focusing on these features, the bar will not engage in price competition. The wide assortment of traditional drinks will be complemented by a meticulously selected wine list including champagne varieties, locally produced cider and ale and a selection of less common malt whiskeys. Customers will be informed of the wide variety of drinks through wine and whiskey tasting promotions. The bar will appeal to health-conscious consumers with by offering low-cost meals from a standard menu prepared with the finest locally sourced ingredients. The emphasis on social experience, quality food, and large choice of drinks will be distinctive features of the new bar. Segmentation The new bar will target the following groups in the target market: Professionals coming in after work to have a few drinks and chat with colleagues after a long working day Couples looking for a pleasant social experience, dinner and sometimes a bottle of wine Students occupying the bar in the day-time and in the evening to enjoy a get-together and discuss class assignments WOOFS (well-off older folks) enjoying their post-retirement life and spending some of their time in local bars to have a pleasant dinner DINKS – couples without children but with a high income that permits them to allocate a large portion of their income to dining. Overall, the target audience will include individuals with high disposable income, high expectations of service, food quality and drink variety, and preference for establishments with style. References Bowers, S. (2005, October 28). Smoking ban is unworkable, says pub industry. Guardian. Retrieved April 29, 2006, from http://society.guardian.co.uk/health/news/0,,1602801,00.html British Beer Pub Association (2003). Beer and Pub Facts. Retrieved April 29, 2006, from http://www.beerandpub.com/content.asp?id_Content=704 Mintel International Group Ltd. (2004, August 1). Pub Visiting – UK. Retrieved April 29, 2006, from http://www.marketresearch.com/product/display.asp?productid=1037778g=1 Mitchells Butlers. (2005). Pub Operating Models. Retrieved April 29, 2006, from http://www.mbplc.com/index.asp?pageid=425 How to cite Marketing communications plan, Essay examples